The Blog
Notes fromthe studio.
Considered essays on home, sourcing, soft luxury, and the discipline of intentional space. Published when there's something worth saying.
What we mean when we say 'soft luxury'
Soft luxury isn't about price tags. It's about restraint, considered detail, and the quiet confidence of a space that doesn't try too hard.
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Renovate or relocate: why Cape Town homeowners are staying put in 2026
From Sea Point apartments to Constantia family homes, more Western Cape homeowners are choosing to renovate rather than move. Here's why — and how to do it without losing your mind.
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Refresh, Transformation, Signature: choosing the right depth
The studio offers three tiers because homes ask for three different things. Here's how to choose between them.
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The Airbnb premium: where it really comes from in Camps Bay and the Atlantic Seaboard
A renovated short-stay rental in Camps Bay can earn 40–60% more per night than the same flat untouched. Here's where that gap actually opens, and what to renovate first.
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Five small renovations that transform a Sea Point rental
You don't need a full gut to turn a tired Western Cape rental into a place that lifts the rent and the reviews. Here are the five small home renovation projects we recommend most often.
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